During the NBA Lockout, the distance between the owners and the players union grows. Therefore, the public is worried that the 2021 season will not exist. However, the truth is that all of us, the crazy NBA fans are so much lucky that we are watching the NBA Games again. Also during the NBA lockout, players are silence on the court, fans did not see their favourite NBA stars lace up their sneakers on the court. But these players do not stop their business activities. As we know well from the market, new NBA shoes, with signatures of NBA stars continue to come. 2021 season is going to be a huge year for signature shoes. Every year is. Shoes companies invest big dollars in marketing campaigns for the brightest NBA stars.
You see the ads on TV and in print. But the court is where the big name players can be seen doing what they do best, in their newest and shiniest shoes. Fans eat it up and want to go out and buy them. Shoes become iconic symbols and can generate dollars for decades. But, with the uncompleted NBA season, will the new signature shoes be successful? Let's have a look at the best of the 2021 bunch. The Jordan Brand is Nike's line of shoes that are "inspired by the image and essence of Michael Jordan." Carmelo Anthony (Melo M8), Dwane Wade (Fly Wade 2), and Chris Paul (CP3.V) are the featured NBA stars that wear Jordan Brand shoes. They each have new versions out this year but they were only good enough to make the honorable mention. Kobe Bryant's latest shoe, Nike Zoom Kobe 7 is the most technologically advanced of the bunch. Not only is it a low-top sneaker, which makes it stand out from the usual NBA shoe, but it has built in ankle supports. Now is LeBron James and his shoes.
LeBron may not be everyone's favorite, but his shoes certainly could be. The Nike LeBron 9 is not fancy. No neon colors, no velcro straps, and no speckled paint. Just a classic, clean look and a nice colorway. Derrick Rose's newest shoe, Adidas AdiZero Rose 2.0 "Windy City", was inspired by the city he plays for, Chicago. The shoe incorporates messages such as "all flights canceled" and "the L," which references Chicago's famous airport, O'Hare, and it's public transportation system. The shoe insert also has a portion of the public transit map on it.